deepen your
perspective
There are some insights you can only gain from books. These books are non-fiction and textbooks. I’ve tried to keep them accessible and reader-friendly. If you decide to order from
Amazon, thank you!
Netnography Unlimited (2021): Understanding Technoculture Using Qualitative Social Media Research:
Edited by Robert V Kozinets and Rosella Gambetti
Thirty-four netnographers present 19 chapters examining how they have adapted netnography and what their studies have taught us about the method, technoculture, and the changing world today.
consumer psychology: a modernistic explanation (2021)
Robert V Kozinets
Ban Mittal brought us all together for this beautiful, affordable, and readable overview about all things technocultural and market related about consumption.
Netnography: The Essential Guide to Qualitative Social Media Research (2020):
Robert V Kozinets
The third and most recent of the netnography textbooks, presenting a complete, hands-on, how-to guide to conducting netnography on any platform for any topic.
Netnography: Redefined (2015)
Robert V Kozinets
The second edition of the SAGE textbook, in which netnography is upgraded, explored, and expanded.
Qualitative Consumer + Marketing Research (2013)
Russel Belk • Eileen Fischer • Robert V. Kozinets
Provides a concise and comprehensive understanding of the underlying principles of qualitative marketing research, inside industry and across academia.
netnogrpahy
Robert V Kozinets
Doing Ethnographic Research Online (2010): The one that started it all. A bit dated in terms of platforms, but still offers foundational looks at early netnography and research.
consumer tribes
Bernard Cova • Robert V Kozinets • Avi Shankar
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vitae vestibulum netus elementum semper scelerisque quam porta interdum id. Cursus quam viverra sit fames quis massa, pellentesque ultrices sit. Nibh arcu fringilla nisl, et enim, eget auctor scelerisque. Nisi commodo tempor.
Netnografia (2014):
Robert V Kozinets
Netnography, the first edition, translated into Portuguese for the Brazilian market. Because Brazilians love netnography!
