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YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist Critique FINAL DRAFT PLEASE CITE AS: Kozinets, Robert V. (2019), “YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist Critique,” Journal of Business Research, 98, 65-81. “Maybe it is not really possible, at least not in the foreseeable future (…) to undermine the global capitalist system because we cannot