Kozinets, Robert V., Hemetsberger, Andrea and Hope Schau (2008), The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing, Journal of Macromarketing, 28 (December), 339-354.
Kozinets, Robert V., Hemetsberger, Andrea and Hope Schau (2008), The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing, Journal of Macromarketing, 28 (December), 339-354.